Wagwell

Branding - Design - Copywriting

Wagwell is a personal branding project designed to showcase my strengths in logo design, brand identity, brand development, visual storytelling and package design for the CBD and pet wellness industry. 

I set out to solve a common challenge in this space: how can pet CBD brands stand out in a saturated market while clearly communicating trust, safety, and quality? To answer that, I created a full visual identity rooted in modern design principles and supported by real-world application. From moodboarding and problem definition to logo iterations, packaging mockups, and a social media strategy, this case study deck walks through my process of building a brand that speaks to both pet owners and wellness-conscious consumers. 

The final deliverables include three custom logo sets, a curated color palette, typography, product mockups, and two options for tailored social media content strategies.