Branding & Logo Design

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Branding & Logo Design 〰️

I worked with Rachel, a real estate broker from Jameson Sotheby’s International Realty, to create a custom brand identity design that reflected her vision of a chic and sophisticated brand. As a freelance brand designer, I developed a custom moodboard that guided the full brand development process—including a curated color palette, hand-selected typography, Instagram highlight icons, two sets of logo designs (primary and secondary), and a polished real estate business card design. The result was a cohesive brand system tailored for the modern real estate market. This project is a great example of modern real estate branding, showcasing how to build a distinctive visual identity for real estate brands and luxury service businesses.

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Case Study:

Rachel – Brand Identity for Real Estate Broker

Client: Rachel, Real Estate Broker

Goal:

Create a chic, sophisticated, and modern brand identity to elevate Rachel’s presence in the real estate industry and attract upscale clients.

The Challenge

Rachel came to me looking for a complete visual refresh. As a real estate broker focused on delivering a high-end client experience, she wanted a brand that felt elegant, polished, and timeless—with a modern edge. She needed more than just a logo—she wanted a cohesive brand system that would help her stand out in a competitive market.

The Solution

As a freelance brand designer, I crafted a custom brand identity design that reflected Rachel’s unique style and professional values. I began with a custom moodboard to set the tone and visual direction of the brand.

From there, I developed:

  • A refined color palette with neutral tones and a subtle touch of gold for sophistication

  • Two complementary typefaces to balance modern and classic vibes

  • A primary and secondary logo set for flexible usage across print and digital platforms

  • Branded Instagram highlight icons to bring cohesion to her social media presence

  • A polished real estate business card design to leave a lasting impression with clients

The result? A fully developed, chic and sophisticated brand identity that’s both timeless and tailored to the luxury real estate market.

Deliverables

  • Custom moodboard and brand development

  • Color palette and typography system

  • Two sets of logos (primary + secondary)

  • Instagram highlight icons

  • Real estate business card design

  • Fully cohesive brand system for digital and print use

Results

Rachel’s brand now communicates confidence, luxury, and professionalism across all platforms—from her Instagram highlights to her printed materials. She’s using her new visual identity for real estate branding to build stronger connections with clients and grow her business with clarity and confidence.

Ready to elevate your brand?

Whether you're in real estate, luxury services, or just starting your own business, I help professionals like you craft custom branding that speaks to your audience. Let’s create something unforgettable.

Contact me to get started on your brand identity.

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Wagwell