Tazo Tea Advertising Campaign

Copywriter + Assistant Creative Director

As part of a Creative Advertising certification program led by Leo Burnett’s Senior Copywriter Ryan Young and Senior Creative Director Yi Ma, I worked as a copywriter on a team of four to develop a fully integrated marketing campaign for TAZO Tea. This group project challenged us to create a compelling 360 campaign concept for the brand’s launch of its first-ever regenerative tea blends. Our campaign strategy centered on legacy-building, creativity, and sustainability, targeting college students in the arts through impactful storytelling and interactive creativity.

Deliverables

• Moodboard + Adcept board

• Copy-driven print advertisements

• Out-of-home ads (OOH)

• Social media content strategy,

• Podcast Concept

• Video Concept

We focused on creative campaign development, sustainable brand positioning, and youth-targeted storytelling, all designed to showcase TAZO’s commitment to regenerative agriculture and its role as a source of daily inspiration. This project highlights my skills in concept development, copywriting, brand storytelling, and cross-channel content creation.