What BBQ & Good Copy Have In Common
✦ Posted by Kaily Belpedio ✦
Picture this: It’s a sunny Saturday afternoon. You’re rocking your apron (yes, that one with the corny joke), the drinks are on ice, and your backyard is buzzing with hungry friends. You spark up the grill, and suddenly it clicks: writing killer copy is a lot like hosting an unforgettable BBQ.
1. Prep Is Everything * Don’t Just Wing It *
You don’t throw a frozen burger patty on the grill and call it gourmet. Same goes for copy. Great writing starts before you type a single word. You gotta marinate in research. Who’s your audience? What’s their appetite? Whether you’re grilling ribs or crafting an email, the prep makes or breaks the final product.
2. Turn Up the Heat * But Don’t Burn Out *
Once you’re prepped, it’s time to bring the fire. Good copy has heat. It grabs attention, sizzles with energy, and sears your message into the reader’s brain.
But here’s the trick: like a good grillmaster, you’ve gotta control the flame. Too cool and your words are bland. Too hot and you’re shouting. The best copy strikes that perfect balance bold, but not burnt.
3. Add Flavor * Make 'Em Come Back for Seconds *
This is where your brand personality comes in. Salt and pepper are fine, but let’s be honest — no one remembers a plain chicken breast.
Same goes for your copy. Inject it with voice, humor, emotion, and spice. Make people feel something. Crave more. A great tagline or social post should leave a taste in their mouth that has them coming back for more.
4. Know When It’s Done * And Overcooked *
The best BBQ pitmasters know when to pull the meat. The best copywriters? Same deal. You should know when your copy hits that sweet spot between juicy and overdone.
Trust your instincts, read it out loud, and when in doubt: trim the fat.’
Final Bite
Whether you’re flipping burgers or flipping headlines, the truth holds: good results come from care, craft, and a little flavor.
So next time you’re stuck writing a banner ad, sales page, or brand manifesto, take a deep breath… and think like a BBQ master. Prep with purpose, bring the heat, and never be afraid to spice things up.
Copy’s on the grill. Who’s hungry?!
Ready to Turn Up the Heat on Your Brand?
I help brands cook up crave-worthy copy that gets clicks, sales, and smiles.
